The Alexandra Story

ALEXANDRA, established by Alessandra Borriello, is a contemporary jewellery brand deeply anchored in a longstanding family legacy that began in 1950 in Torre del Greco, Italy. The commitment of Alessandra Borriello with the new brand ALEXANDRA is to preserve ancient techniques, while skillfully adapting them for the modern era.

ALEXANDRA is the result of a collaborative vision, developed with Alessandra Sales. With thirty years of experience in the world of jewellery, she now dedicates her expertise to guiding the brand's creativity and development. She orchestrates this process with the support of the designer Francesco Chiariello and a team of highly specialized master engravers and goldsmiths. Working together, they combine their individual talents and skills to establish a unified approach that celebrates the art of cameo in a truly unprecedented way.

ALEXANDRA redefines the art of cameo making with its ancient origins — documented in Mesopotamia, ancient Egypt, and the Greco-Roman world — by applying bold and innovative techniques to its unique creativity.

ALEXANDRA embodies a modern vision of aesthetic motifs, drawing inspiration from the beauty found in nature, the richness of art, and of world cultures. These influences are thoughtfully reinterpreted, infusing each piece of jewellery with profound symbolic value. As a result, every ornament crafted by ALEXANDRA is more than a mere accessory; it carries a narrative and emotional depth, transforming the jewel into an elegant and expressive messenger.