Chi siamo

 

Gennaro Borriello was born in Torre del Greco in 1936. He spent his childhood during the most difficult period of the last century's history: World War II. Although his family was wealthy—his grandfather Gennaro was a renowned shipowner—he spent his early years in poverty. Initially, his passion for beauty led him to pursue a particular branch of local craftsmanship: hand engraving on shell cameos, a prestigious art practiced in his native Torre del Greco since 1850. By the age of thirteen, he had managed to create his own cameo. Yet, he had a dream: to retrace his roots and become an entrepreneur. He gathered his work experiences and in 1958, he fulfilled his dream, becoming a craft entrepreneur. In 1979, with his wife Marianna Belardo, a skilled coral artisan, he founded Ge.Ma S.r.l., which in 1984 became Gennaro Borriello S.r.l. The true secret of the company's success lies precisely in that partnership of active and creative experiences. Currently, Gennaro Borriello s.r.l. is one of the leading companies in its sector. Since 1950, the Borriello family has indeed embarked on a unique and exclusive path of beauty and excellence. Alessandra continues the precious family legacy, and JaBo cameos was born from the need to enter the world of the internet and social media with the same historic family dedication.

 

 

 

 

International events and awards

 

  • 1970 Receives an award from the Chamber of Commerce of Great Britain and Commonwealth countries
  • 1990 Receives an award from the American Chamber of Commerce in Italy
  • 1997 Gennaro Borriello is awarded the title of "Cittadino Benemerito" (Meritorious Citizen)
  • 1999 Mr. and Mrs. Borriello present a cameo depicting his image to His Holiness Pope John Paul II and receive his blessing.
  • 2001 Receives an award from the Italian Chamber of Commerce in Japan
  • 2001 Participates in several events during the governmental "Italia Giappone 2001" review
  • 2001 Pope John Paul II blesses "Le 14 Stazioni" (The 14 Stations), a private collection of Gennaro Borriello s.r.l.
  • 2001 Imperial Princess Takako receives a cameo from Gennaro Borriello s.r.l. as a gift.
  • 2002-2003 Receives an award from the Italian Chamber of Commerce in Japan
  • 2004 Participates in the Maestro Masterpieces fashion show in New York, organized by international entities.
  • 2007 Organizes the "Treasures of the Mediterranean" exhibition at the Italian Cultural Institute in Tokyo
  • 2009 Recognized as an "excellence company," an award received from the President of the Republic.
  • 2010 Masaniello Award received from the Province of Naples.